Media Kit: Avon Community Farmer’s Market

The Avon Community Farmers’ Market is a farmers’ market based in Windsor, Nova Scotia. The market’s mission is to foster a sense of community amongst all residents of Nova Scotia’s Annapolis Valley region. As part of this mission, the market participates in programs that support food insecure residents of the Annapolis Valley.

Myself and a group of teammates helped the market achieve their mission and expand their brand awareness by creating a media kit aimed at securing earned media coverage about the market and its charitable efforts.

The media kit consisted of a backgrounder, fact sheet, profile story, brochure and two media releases. 

Media releases written to support the market’s efforts to secure more earned media coverage.