Communications plan: Atlantic Water Network

A teammate and I produced a communications plan to support Atlantic Water Network’s upcoming citizen science bootcamp.

Atlantic Water Network is a hub for community-based water monitoring in Atlantic Canada. The organization provides water monitoring equipment, standardized training and other resources to community water monitoring groups in Atlantic Canada. Their upcoming bootcamp aims to give concerned citizens and community groups the knowledge and ability to monitor the quality of their local watersheds.

By identifying key audiences and strategic partners, we determined the most effective ways for Atlantic Water Network to reach their target audiences. Working to understand Atlantic Water Network’s overall goals for the event, we were able to craft specific and measurable objectives along with a comprehensive evaluation strategy.

We also presented Atlantic Water Network with a content strategy, a social media calendar and a media outreach strategy.

Excerpts from the communications plan created for Atlantic Water Network.